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How much unencumbered cash do I need to get started?

Prospects are required to have approximately $700,000 to $900,000 unencumbered liquid capital available for investment and the rest may be financed through a financial institution.

Where does my investment money go?

                                                                                                                Low                     High

 Franchise Fee                                                                                         $ 60,000                  $  60,000

Leasehold Improvements, furniture,                                                          $1,280,000               $1,440,000 
signage, general contractor supervision, menus, uniforms
permits, professional fees, and other start-up costs, etc

Initial Costs                                                                                             $ 445,000              $ 645,000
(incl equipment, smallwares,, inventory, opening costs, 
marketing and miscellaneous)

TOTAL (not incl leased items)                                                                   $1,785,000            $2,145,000

Additionally, we recommend that all franchisees begin with an extra $50,000 in working capital. 
These numbers are being provided as an example only and are not intended to be representative of every franchise as each will vary by location and numerous other factors. 

How much does it cost to purchase a Bâton Rouge Restaurant?

The cost of a full turnkey franchise varies from $1,800,000 to $2,175,000 (CDN$ plus applicable taxes). The exact amount is dependent upon many factors such as the size and condition of the location selected. 

Does Bâton Rouge provide financial assistance?

No Baton Rouge does not finance franchisees however we do provide assistance to the franchisee in arranging financing through one of the many accredited lending institutions. Bâton Rouge can also provide assistance with your business plan.

Are there a fee(s) I have to pay upfront?

Yes, you pay a one-time non-refundable Initial Franchise Fee of $60,000 to Imvescor Restaurant Group Inc., the Franchisor of the Bâton Rouge brand. In addition to the Initial Franchise Fee there are other costs common to the start-up of any business such as rental or utility deposits, permits, incorporation and professional fees and the like. These fees are not paid to Bâton Rouge but to third party suppliers and are generally in the range of approximately $10,000 - $20,000.

What is included in the Initial Fee?

    - The right and licence to use the Bâton Rouge intellectual property, System and Manuals 

    - A 10-week comprehensive Training Program for you and 1 other members of your management team

    - A store opening crew to assist in the opening of a your Bâton Rouge Restaurant

    - The use and maintenance of all Bâton Rouge manuals, marketing materials, and all other resources

    - The right to use the Trademarks and Trade names

    -  Start up and ongoing support from the Head Office personnel in areas of operations, marketing and IT.

What is covered in the Training Program?

We provide you with all the training you will need to successfully operate your franchise. We will provide you 10 weeks of Initial Training for the operation of the business at our head office location and/or at such other place as we may specify.  The cost of initial training and course materials is included in the Initial Fee for up to two (2) persons which must include the franchise owner.  All costs of travel, meals and accommodations are at the franchisees expense. The training program is conducted after the signing of the Franchise Agreement and payment of the Franchise Fee and before the business can open for operation. Satisfactory completion of the initial training program is mandatory.  

In addition to the initial investment of a Bâton Rouge franchise, what on-going payments am I required to make during the term of the Franchise Agreement?

On-going payments include:

    -A weekly Royalty fee of 5% of Gross Sales for the term of the Agreement;

    -A monthly Advertising Fund Contribution of 3% of Gross Sales for the term of the Agreement;

    -A monthly Local Advertising obligation to spend 1.25% of Gross Sales on local initiatives;

   - At the end of each seven year period or at the time of Renewal of the Franchise Agreement, at the sole discretion of Bâton Rouge, the Franchisor, an obligation to refurbish the restaurant to meet current Bâton Rouge standards.

What is the Term of the Agreement and do I get to Renew?

The Initial Term of the Agreement is TEN (10) years and there is (1) option to renew for another TEN (10) years providing that the franchisee meets certain conditions, which can include a renovation of the premises, pays a renewal fee and is not in default.


Who selects the site?

Site selection is critical to the success of a Bâton Rouge restaurant and each site must be approved by us in writing. Site selection is a collaborative effort. Often we have sites that we are looking to develop or potential franchisees come to us with a site that they think would be a winner.  If not, then we begin a search to assist you. We are very active in site selection and lease negotiations and we provide consultation for both.


Who designs and builds the restaurant?

With over 21 years of experience building restaurants, Bâton Rouge has developed a network of designers, architects, general contractors from whom we select the right providers for your location. However, you will be provided with a set of basic, non-site specific, plans and can submit them to the service providers of your choice. All plans must be submitted to us for review and approval. We work very closely with the service providers and contractors and are involved in the construction process from start to finish.

How long does it take to build a restaurant?

Once you receive possession of the leased premises from the landlord and you begin your leasehold improvements, it typically takes about 16-24 weeks for construction and another 2 weeks after that for pre-opening on site training. 

What types of qualifications does Bâton Rouge look for in a franchisee?

Not everyone who applies for a franchise meets the criteria to become a Bâton  Rouge Restaurant Owner. For mutual success and satisfaction, we must ensure that every Restaurant Owner possesses the necessary skills, commitment level, dedication, work ethic, character and strong people skills.

Although financial soundness is a requirement it is not the deciding factor when short-listing candidates.

We franchise only to individuals who will be hands-on operators, not to corporations or passive investors.

How secure is the personal information I provide on my Application?

The information is 100% secure and confidential. We do not share the information and it is used solely in determining your candidacy as a Bâton Rouge franchisee.

What sales volume can I expect from a Bâton Rouge?

Sales volume is highly dependent on numerous factors including the location, the ability of the franchisee to properly manage the business, economic conditions and the like.  

Do I have to operate the restaurant or can I simply invest?

Given the demands of a 24 hour, 7 days a week operation, it is our policy to seek applicants (preferably a partnership of 2 individuals or more) that are committed to providing their full time attention to the business. The restaurant operator must have at least a 10% equity interest in the franchisee company. The nature of the operation requires a personal commitment to the business, and, particularly in the initial years, an investment of long hours.  Since the franchise agreement is for a 10 year term, plus potential renewals totaling an additional 10 years, we seek franchisees that can make a long term commitment to operating the franchise, without becoming absentee owners once established. We do accept investors or silent partners, providing that there is at least one restaurant operator who is also a shareholder.

What support is given for a new restaurant opening?

A successful opening is a critical step in the development of a Bâton Rouge franchise operation. We assist the franchisee and his management team with a “hands-on” support team for 3 to 4 weeks, pre and post opening as well as providing an opening store marketing plan.

What ongoing support is given to a Franchisee?

The main function of the franchiser is to assist the franchisee by supporting their efforts in all key functions ranging from operations, to training, real estate development, construction, accounting, human resources, information technology, franchising and marketing. This is provided for via ongoing training, phone calls, restaurant visits and consultations to ensure all Bâton Rouge systems, specifications, and standards are in place. 

Does Bâton Rouge insist on using a certain supplier?

Bâton Rouge is very quality conscious. It is therefore mandatory that all franchisees purchase their products only from approved suppliers. It is only in this way that we can assure that our guests have the same dining experience in every restaurant. Our purchasing is done through a designated supplier system, which ensures both high quality, the benefits of bulk purchasing and traceability of products.

What does Bâton Rouge offer over its competitors?

Bâton Rouge’s success has been built on the consistent execution of a well-defined system. Bâton  Rouge has a successful history dating back to 1992 when it opened its first restaurant in Laval, Quebec. Since then, it’s become the #1 restaurant in Quebec for its signature dish, mouth-watering fall off the bone baby back ribs.  Rounding out the menu are perfectly grilled “BR Reserve” steaks, fresh fish, seafood, pasta and salads. The brand’s success is based on the fact that it is multi-generational; it offers something for everyone, newborn to 99. Customers come as children, later as parents and then grandparents. Unlike a lot of our competition, Bâton Rouge has a loyal customer base that spans generations making it the only real family restaurant in its class. We believe in quality food, excellent service and a spirit of teamwork between our franchisees and our head office team. 

What is the next step?

If you are interested in pursuing the possibility of becoming a Bâton Rouge Franchisee, please contact the Director of Franchising: 

Imvescor Restaurant Group Inc.
250 Decarie Boul., Suite 310
Montreal, QC H4P 2P5
Phone: 514-341-5544

Or "Get Started"

We thank all of you for inquiring about the possibility of becoming a member of the Bâton Rouge franchise family.